blanket branding

blanket branding
марк. брендинг товарной линии* (подбор названия, служащего торговой маркой не для одного отдельного товара, а для целой группы товаров/товарной линии)
See:

Англо-русский экономический словарь.

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Смотреть что такое "blanket branding" в других словарях:

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